The Publicist Who Needed Her Own Advice
Lisa Simone Richards spent two decades as a publicist helping women-led startups earn the media visibility they deserved. She coached founders through pitch anxiety, imposter syndrome, and the paralyzing fear of being seen. She was good at it — really good.
Then she found herself standing in the wings of a stage at Indigo, heart racing, and realized she was facing the very challenge she'd coached so many others through. Even with twenty years of credibility, her inner critic had shown up uninvited.
She turned to writing — the purple diary with grey kittens she'd kept as a kid, the high school planners, the coaching journals — and something shifted. The act of writing down her wins, her growth, and her truth gave her back the confidence she already had but had stopped seeing.
That insight became the Female Founders Journal — and eventually, Pearl Spark Pages. Today Lisa is the co-founder and CEO of a self-belief stationery brand that gives women entrepreneurs a daily dose of confidence so they can push past imposter syndrome and play a bigger game.
"What would be possible if we all believed in ourselves just ten per cent more — and acted accordingly?"
— Lisa Simone Richards